ACCA launches new identity

logo on materials as existing supplies run out. Therefore, there will be a period of time where you may receive or see materials containing the old logo. While we will do our best to minimise this, we would ask all of our stakeholders and business partners to bear with us during this transitional period.

About the revised logo

It is nearly 20 years since we first launched the current logo. We now need to ensure we have a corporate identity which can be consistently applied globally and which has been designed for online applications. We also want to continue to present ourselves as fresh and modern, supporting our desire to be relevant to business and aspirational to young people who wish to enter the accountancy profession. In introducing a revised logo, we also hope to ensure consistent global usage by all parties who use the ACCA logo under agreement. The revised logo and related corporate identity mirror ACCA's goal to be seen as a leader in the global accountancy profession, a vision based on unique values (including opportunity, diversity and integrity) and global delivery of our qualifications and support to members, based on globally consistent standards.

The revised logo is confident, but practical. There is a clear link to the current logo, which has become well-known in ACCA's active markets around the world. It is also practical - it can be implemented globally on a consistent basis. Because it continues to feature the square, a distinctive feature of the current logo, it will be cost-effective to implement across ACCA's suite of IT and administration applications - and continue to be a recognisable brand in the global accountancy profession.