Fundamentals of Marketing

What marketing is, what it does and how it can improve your organisation’s profits and performance.

Benefits to you and your organisation

• a customer, market driven and integrated approach
• understanding of how marketing can improve your organisation’s profitability and competitiveness

Key features

• marketing concepts and marketing jargon
• segment your market, understand and develop the marketing environment and utilise market research
• marketing mix, distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing
• discriminate between good and bad marketing practice
• contribute to your organisation’s marketing activities

Who should attend?

Those who are newly appointed to a marketing function (less than two years’ experience) or want to understand their relationship with the marketing department. Directors and managers of smaller firms.

Dates and locations

5 September, Manchester
24 September, London
15 October, Birmingham
29 October, London
13 November, London
5 December, Manchester
17 December, London

Lecturer
Richard Meyer MA DipM MCIM, Senior Lecturer,University of Derby

This course is held by CIM and endorsed by ACCA.